Honky Tonk Clothing started in 2023, when I was just 17 years old — driven by a love for business and a deep connection to Australia’s rural heartland. I grew up travelling across New South Wales, from the south to the north, the east coast to the westernmost points of the bush, spending time on family properties and learning firsthand what rural life really looks like. From cattle and sheep to goats and pigs, I’ve mustered wild goats, paraded trained cattle in shows, and earned a respect for the land and the people who work it.

The brand began small — three jerseys, just 15 units in total, folded neatly on a hallway table in my bedroom. What started as a passion project quickly became something bigger than clothing. From day one, Honky Tonk was built to support rural communities, tell their stories, and give back to the people who keep this country moving.

Today, Honky Tonk Clothing has grown into a global mission. With multiple fulfilment locations, a base office, and an on-the-road mindset, our collections — and our perspective — have evolved. But at the core, nothing has changed. Community and connection still drive everything we do. We exist to honour where we come from, back the bush, and create clothing that represents pride, resilience, and belonging — wherever you’re wearing it.